Analytics Without Application is Just a Virtual Paperweight

By Guy Howard

The ability to collect and store exponentially increasing amounts of data has opened doors to a whole new world of information. Take sports, for example. Did you know that the two fastest touchdown runs in the NFL last season were both by Leonard Fournette at over 20 MPH? Or that Tomas Satoransky of the Wizards was almost as good on open 3 pointers as Kevin Durant (57% to 53%)? How about the fact that pitch framing cost the Phillies 17 runs more than the average team last season?

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Scaling Cloud Platforms

Written By: An IntelliGenesis Senior Software Engineer

At the November SCIF Dinner, we talked about developing software for the cloud versus developing on traditional client/server platforms and dove into the pros and cons of each platform and how it relates to the work we do with IntelliGenesis.

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U.S. Cyber Command’s Escalation to COCOM

Written By: An IntelliGenesis Cyber Specialist

During my 12-month tenure as Cyber-Lead, I’ve been tracking some major movements in the Cyber-arena. In celebration of October Cyber Month, the following are highlights of recent changes in the Cyber-battlefield having huge impacts on the future of Cyber rules of engagement (ROE) as we know it.

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Resorts Using Big Data, Analytics, and Social Media to Improve Customer Experience

Written By: An IntelliGenesis AI Specialist It seemed only appropriate for this newsletter to talk about resorts! I’ll even start with Velas Resorts. In 2011, Velas Resorts ran a promotion in which they gave away a free wedding package valued at about $13,000. To enter the contest, all you had to do was Like their Facebook page. The contest ran for about 6 weeks, and in that time they received nearly 7000 Likes, 700 Twitter followers, and thousands of page views. For reference, Doritos aired a 30 second commercial at Super Bowl 50 at a cost of $5 million, and is estimated to have gained 7000 Twitter followers. So Velas Resorts got 10% of the impact for less than 1% of the money. It’s clear that social media is a phenomenal way for smaller companies to make big leaps in building their brand. We all know that businesses are gathering and using more data than ever about their customers to provide better products and services. Hotels and resorts are no exception. What’s unique about hospitality organizations is that they can leverage this data to provide better service on an individual level.

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Small Ways to Prevent Expensive Problems: Tips and Tricks for Digital Security

“Big hacks” are commonplace these days – Target in 2013, Sony in 2014, and most recently, the DNC during the 2016 presidential election. These large-scale attacks are devastating, however, seemingly minor hacks, in mass, are just as damaging. Although the highly publicized hacks are more visible, countless medium and small businesses (and individuals) fall to hacks each day. Whether the door to your crown jewels is left wide open or you simply have an unlocked window in your digital “house,” a vulnerability is a vulnerability, no matter how large.

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