Written By: An IntelliGenesis AI Specialist It seemed only appropriate for this newsletter to talk about resorts! I’ll even start with Velas Resorts. In 2011, Velas Resorts ran a promotion in which they gave away a free wedding package valued at about $13,000. To enter the contest, all you had to do was Like their Facebook page. The contest ran for about 6 weeks, and in that time they received nearly 7000 Likes, 700 Twitter followers, and thousands of page views. For reference, Doritos aired a 30 second commercial at Super Bowl 50 at a cost of $5 million, and is estimated to have gained 7000 Twitter followers. So Velas Resorts got 10% of the impact for less than 1% of the money. It’s clear that social media is a phenomenal way for smaller companies to make big leaps in building their brand. We all know that businesses are gathering and using more data than ever about their customers to provide better products and services. Hotels and resorts are no exception. What’s unique about hospitality organizations is that they can leverage this data to provide better service on an individual level.